top of page

GREY BLVD. STUDIO

BRANDING QUESTIONNAIRE

Your brand is the foundation of your business — it should feel aligned, intentional, and speak directly to the people you want to reach.

GreyStampThreeBlack.png
GreySubmarkBeige.png

Client Information

To keep communication smooth throughout the project, please make sure you’re available via the channels you share below.

Used for short communication and updates via WhatsApp.

Business & Project Information

This section helps me understand the bigger picture of your business and where you're headed.

What inspired you to start? What led you here? A few sentences is perfect.

These can be direct competitors or brands with a similar target audience. Links are welcome.

Ask yourself: why should someone choose you? This can be your approach, personality, values, process, niche, or experience.

Brand Information

These questions help define the foundation, personality, and direction of your visual identity.

Exactly as it should appear in the logo and branding.

If not, we can explore one later.

Even if it’s unfinished or outdated — it helps with context.

Why does your business exist beyond making sales? What impact do you want to have?

This is optional, but if you don't know and would like to know, you can take a free brand personality quiz by Kaye Putnam.

These don’t have to be in your industry. Think of brands you admire visually or emotionally.

Which colors would you love to see in your brand identity?

You can select multiple.

What type of color style do you feel best fits your brand?
Add up to 3 images

Feel free to share a screenshot, Pinterest image, or any palette that inspires you. This can help guide the visual direction from the start.

Multi choice

You can select multiple.

When it comes to fonts, what would you prefer?

Premium fonts can add uniqueness, but Google fonts work beautifully too.

Clientele & Audience Information

Understanding your ideal audience helps ensure the final brand speaks directly to the right people.

How old is your ideal client?
under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +

Select all age ranges that apply.

What is their approximate average annual income?

Select all income ranges that apply. This helps determine positioning — luxury vs accessible pricing.

Think lifestyle, personality, values, not just demographics.

What keeps them stuck before they find you?

What solutions do you provide for them?

Quality, experience, personal connection, results, aesthetic, speed?

How do people usually discover you?

Select all that apply.

Is it the experience? Your style? Your specialisation? Pricing? Reputation?

Design & Style Information

Design is my role, of course, but the best results always come from collaboration. If you have ideas, inspiration, or preferences, this section helps guide the creative direction.

Symbols, themes, objects, cultural references — or things you definitely want to avoid.

Anything that feels like a clear “no” for your brand — whether it’s something overused in your industry or simply not aligned with your style.

Abstract = symbolic and minimal. Realistic = literal illustration.

Example: product packaging, signage, Instagram, dark mode, embroidered clothing, etc.

Please drop your Pinterest @ or add my Pinterest profile: You can add my Pinterest profile: @Grey Blvd. Studio

Additional Message

Anything from “I love French minimalism” to “I hate pink with my whole soul” is useful.

bottom of page